Salesforce.com Plugs Its Ad Tools Into CRM And Social Listening With Social.com

Salesforce.com is expanding its social ad offerings today with a new product called Salesforce Social.com. Thanks to its acquisition last year of Buddy Media, Salesforce already runs social ad campaigns for a number of major ad companies like GroupM and Omnicom. But today it's breaking out its ad product into a separate entity that's distinct from Buddy Media's social publishing capabilities.

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